Social Media
Is Social Media just a fad?
It is estimated that about 70% -78% of consumers trust peer recommendations, looking for reviews about products and services before buying. We are in a people driven economy where online technologies and practices allow people to share their opinions, insights, experiences, and perspectives with each other. To become a successful company in this new economy you will need to listen first and then sell. It is interesting to note that businesses are starting to care more about how their social graph ranks their products and services than how Google ranks them.
The Power of social media is infinite:
Social media isn’t a fad it is a shift in the way we communicate. Think about it? How important is ‘word of mouth’ to the success of a business? Referrals are the most effective way of finding new customers. Word of mouth has taken on a new dimension – it has been taken to the internet and become the ‘world of mouth’. Just think about the damage that can be done with a negative report about your service or product!
Why should you care?
The only people that need to care about social media and its impact are businesses and companies that want to survive and create income. Are you being as effective as you could be with your hard earned dollars? Are you spending them where your greatest audience is? How are you making new contacts? Cold calling, referrals? The internet? If 78% of people are deciding to buy based on other people’s opinions, then wouldn’t it be a good idea to have opinions about your service or product on the internet.
What is involved in Social Networking?
It is building an online community of fans or followers through blogs, message boards, podcasts, wikis, video and social communities such as Facebook or LinkedIn. It is providing valuable information and inviting others to share their opinions, insights, experiences and perspectives.
This can be a time consuming exercise especially when starting out, so let us take the hassle out of the maze of social networking and build an online brand community for you. Talk to us today about how you can start utilising social media without breaking any rules or laws ( where you will be penalised, banned or chucked out) and use the power in social networking to grow your business.